Bose
Your Own Quiet
Creative Brief
Company:
Bose
Product:
Bose Brand Campaign
Competition:
Sony, Beats, Apple, Sennheiser
Media:
Organic Social, Print
Product/Service & Market Background:
Bose is a global leader in noise-cancelling technology. In a crowded market where premium headphones compete on sound and style, Bose differentiates with unmatched noise cancellation that empowers listeners to reclaim focus, calm, and choice in noisy environments.
Business/Advertising objective:
The campaign personifies noise as a physical intrusion. Screams, chaos, and the world shouting. This is contrasted by the freedom, calm, and control Bose delivers. Using striking black-and-white visuals and poetic, minimalist copy, the ads dramatize the transformation from noise to silence.
The goal is to build emotional resonance by positioning Bose as the authority on quiet; where silence becomes a choice, not a luxury.
