Docusign
The Power of Done
Creative Brief
Company:
Docusign
Product:
Electronic signature and agreement platform
Competition:
Adobe Sign, HelloSign, PandaDoc
Media:
Out-of-Home, LinkedIn
Product/Service & Market Background:
Docusign is widely known as a trusted eSignature solution, but many consumers don’t realize the breadth of industries it powers. The brand stands at the intersection of speed, trust, and security, helping agreements move from decision to completion. The Power of Done campaign is designed to show that Docusign is about progress: turning “contracts signed” into keys exchanged, “offers accepted” into teams growing, and “forms completed” into patients treated.
Business/Advertising objective:
To reinforce Docusign as the category leader in agreements by showcasing its impact across industries. The objective is to make the brand synonymous with outcomes, not just processes, and to communicate confidence in Docusign’s reliability. This campaign highlights moments of completion that matter, establishing Docusign as the brand that brings agreements to life.
