Porsche
Bloodlines
Creative Brief
Company:
Porsche
Product:
2025 Porsche 911 GT3
Competition:
BMW, Mercedes-Benz, McLaren, Chevrolet, Aston Martin
Media:
Product/Service & Market Background:
The Porsche 911 GT3 is the track-bred icon of Porsche’s lineup, blending decades of motorsport heritage with cutting-edge engineering. For American drivers, the 911 GT3 represents ambition, individuality, and thrill. Unlike competitors that lean on spectacle, the GT3 thrives on authenticity and precision. It appeals to those who seek a visceral connection behind the wheel.
Business/Advertising objective:
The campaign frames the 2025 Porsche 911 GT3 as freedom, instinct, and legacy. “Not all highs come in a bottle” speaks to America’s pursuit of thrill, “Man’s best friend” highlights loyalty and instinct, and “Some things grow old. Icons grow distinguished” honors heritage and progress. Together, the copy resonates with American values of independence, trust, and endurance.
